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Wilbur spent two days embedded with the Smalling Masonry team, documenting the people, pride, and process behind their work. This documentary-style production focused on their story — what drives them, how they approach their craft, and what makes their company different. The finished pieces were optimized for social, CTV, and cross-channel distribution, giving them a powerful brand asset built for modern platforms.
We built New Heights Roofing's campaign around that exact tension: the quiet reassurance of a roof done right, and the urgency that comes when it isn't.
For WNC Chimney, the goal was to create social content that made a traditionally overlooked trade feel approachable, trustworthy, and visually engaging while educating homeowners on the importance of both interior and exterior chimney and fireplace work.
