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Field notes on omni-channel marketing, video, and where attention is going next — written for the people who fix things.
For two decades, marketing was a channel-by-channel math problem. AI is ending that era and pushing us back to an older, better idea: be everywhere your customer is, all the time, without lighting money on fire.
I spent years in tech marketing, running big budgets across dozens of channels with the reporting to match. Local home-services companies deserve the same access. That gap is the reason Wilbur exists.