December 3, 2024
Together We're Stronger
The Brief
Craft an evergreen brand mantra commercial that tapped into the heart of what makes WNC Chimney Solutions so special, it's people. They tasked us with compelling their audience without using scare or fear tactics like most of their competitors do in the industry.
Final Result
With 'Keep Warm', we focused in on the warmth that their team brings to every job. From sun up to sun down, Ande (Owner) treats his team with respect and you can see that in everything they do.
We took a documentary style approach to follow along on a typical job for two days grabbing the authentic moments that make their team human and resonate most with the WNC community.
Our final deliverable was 15s, 30s, and hero length spots to be tested and ran on platforms like Meta, YouTube, CTV/OTT, and Linear in localized regions.
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