We Helped a Veterinary Practice Scale to a Second Clinic

The Brief

Cats Only Veterinary Clinic came to us with the challenge of taking a well-respected cat-focused clinic in central Ohio and giving it a facelift to better communicate to their customers their service offerings while bringing more customers through their door.

First Came a Re-Brand

It all began with developing a new and refreshed brand, website and logo. Cats Only's new logo communicates the approachable and friendly nature that their customers get every time they bring their furry friend to see them.

Website Redesign

Once we developed a comprehensive brand for Cats Only, it was time to take those new found assets and implement them into a responsive website that allowed Cats Only to better convert and track our LeadFlow Services for them.

Before

After

Craft Brand Videos That Have Driven Over 500K Organic Views

The next step was to develop a suite of videos that could be used in their digital advertising campaigns on Facebook and Youtube to help share their message in an inviting way that got more cat owners in Columbus to know, like and trust their team.

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The Wilbur team not only created for us a beautiful website, a contemporary logo, and videos, but they also manage and report our advertising analytics and make them understandable to enable me to make important business decisions.

Andrea
CEO | Cats Only Veterinary Clinic

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Search Engine & Social Media Performance Marketing

Once the pieces were in place, it was time to take this marketing refresh and start putting it to work for them. To date we've helped Cats Only grow their month over month leads aiding in growing their new client acquisition while lowering their per lead costs from past traditional avenues.

Local Visibility That Converts

With the foundation optimized, we turned our attention to local visibility; ensuring Cats Only Veterinary Clinic showed up where pet owners were searching most. Through a combination of precise keyword targeting and consistent local SEO efforts, their presence across Google’s local map results expanded significantly.

Today, when potential clients in Columbus search for “cat vet near me,” “feline veterinarian,” or “cat clinic Columbus,” Cats Only stands out in the map pack shown prominently in green for a wide range of high-intent veterinary keywords. This growth in map coverage not only strengthens brand trust but also funnels more qualified traffic directly to their appointment pages, reinforcing the results of their refreshed marketing strategy.

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Driving Over 500 Leads Per Month Through Paid Channels

Through a strategic mix of Google Search, Meta (Facebook/Instagram) advertising, and Connect TV; our paid performance campaigns have become a consistent engine of growth for Cats Only.

By leveraging precise audience targeting, tailored creative that speaks directly to Columbus-area cat owners, and continuous optimization of ad spend, we’ve been able to deliver over 500 qualified leads every month all while maintaining efficiency and lowering cost per lead compared to year on year targets.

Our paid channel strategy ensures that potential clients searching for feline care are not only seeing Cats Only first, but are also compelled to book appointments through data-backed, high-converting ad experiences.