Demand swings hard with the weather, and so does everyone's ad spend. We help HVAC companies fill the shoulder seasons, sell maintenance plans, and win the emergency call when the unit dies in July.

Search and LSAs tuned to be there the second a unit dies, with tracking so you know what each call cost.
Creative built to market maintenance agreements, the recurring revenue that carries the slow months.
Always-on brand and offers that keep demand up in spring and fall instead of going dark.
Calls and forms matched back to ServiceTitan or Housecall Pro, so spend follows what actually books.
Win the 'AC repair near me' moment
Market maintenance plans year-round
Stay top of mind between seasons
Drive-time reach when the heat spikes
Service-area presence on the highways
Proof in the neighborhoods you serve
↳ NOT STUCK ON ONE CHANNEL. WE PLAN AND BUY THE WHOLE MIX IN-HOUSE, THEN SHIFT BUDGET TO WHATEVER BOOKS JOBS.
Before hiring Wilbur, our marketing plan involved a lot of guessing and wasted money. Ian and his team immediately made recommendations about what to start doing and what to stop completely, and our call volume rapidly increased, all while heading into our slower season. They've done excellent work: on-site video shoots, product design for our trade shows, and a new website. Now they're helping us completely rebrand. Had we found Wilbur sooner, we'd be so much further ahead.
Ian and the team do a fantastic job, the videos they create are rare to find elsewhere. They've helped bring in new leads with different strategies and content. They'll even help you become a better model during the shoot, taking the time and multiple takes to make sure it's right. Would recommend to anyone trying to grow.
That's the goal. We build an always-on base and market maintenance plans so you're not fully dependent on the next heat wave or cold snap.
Yes. We're fluent in ServiceTitan and Housecall Pro, so calls and forms get matched back to real booked jobs and revenue.
We run Search and Local Services Ads tuned to capture high-intent emergency demand, with call tracking so you see exactly what each booked job costs.
It helps a lot. Footage of your techs and your work builds trust and powers Meta, YouTube, and your site, but we can start with paid search while we shoot.