Privacy Policy

This Privacy Policy explains how Wilbur LLC (“Wilbur,” “we,” “us,” or “our”), a creative agency based in Cincinnati, Ohio, collects, uses, and shares information when you use our website at wilbur.co (the “Site”) or contact us. By using the Site, you agree to this Policy.

1. Information We Collect

Information you give us

When you book a call, fill out a form, or email us, we collect the details you provide , typically your name, business/company, email address, phone number, service area, and anything you tell us about your project or goals.

Information collected automatically

When you visit the Site, we and our providers automatically collect standard technical and usage data, such as your device type, browser, IP address, pages viewed, time on page, and referring links, through cookies, pixels, and similar technologies, including analytics and advertising tools described in “Cookies, Analytics & Advertising” below.

Website visitor identification

We also use third-party visitor-identification and data-enrichment tools (for example, Apollo) that use cookies and similar technologies to recognize visitors, track browsing activity on the Site, and associate that activity with an individual person or business. To do this, your IP address and other online identifiers are shared with these providers, who may match them against their own data to identify you or your company and supply us with business contact and firmographic information. We use this to understand who is interested in our services and to follow up about a potential project. You can opt out as described in “Cookies, Analytics & Advertising” below.

Information from our scheduling tool

Our booking calendar is provided by a third-party scheduling/CRM platform. When you book, that platform processes the contact and appointment details you submit so we can meet with you and follow up.

2. How We Use Information

to respond to inquiries, schedule and conduct calls, and provide our services;
to follow up about your project and send relevant communications;
to operate, maintain, secure, and improve the Site;
to comply with legal obligations and protect our rights.

3. How We Share Information

We do not sell your personal information. We share it only:

With service providers who help us run the Site and our business, including our scheduling/CRM provider (for booking and follow-up), video hosting (e.g., Vimeo, for embedded films), and our website host. These providers process information on our behalf.
With analytics & advertising partners, such as Google and Meta (Facebook/Instagram), who help us measure traffic and run and target advertising. See “Cookies, Analytics & Advertising” below.
With visitor-identification & data-enrichment providers, such as Apollo, who receive your IP address and online identifiers to recognize visitors, track browsing activity, and provide us with business contact and firmographic data. See “Cookies, Analytics & Advertising” below.
For legal reasons, if required by law, or to protect the rights, safety, or property of Wilbur or others.
In a business transfer, if Wilbur is involved in a merger, acquisition, or sale of assets.

4. Communications & SMS Consent

If you give us your phone number, for example, when you book a call or submit a form, you consent to receive calls and text messages from Wilbur at that number, including messages sent using automated technology, about your inquiry, scheduling, and our services and offers. Consent to receive marketing texts is not a condition of any purchase.

Message frequency varies. Message and data rates may apply. Reply STOP to opt out of texts at any time, or HELPfor help. We’ll still send transactional messages related to a call you’ve scheduled, and you can opt out of email marketing using the unsubscribe link or by emailing us.

We do not sell or share your mobile phone number or SMS opt-in consent with third parties for their own marketing purposes.

5. Cookies, Analytics & Advertising

The Site uses cookies, pixels, and similar technologies to keep it working, remember preferences, measure performance, and support advertising. These include:

Analytics, such as Google Analytics, to understand how visitors find and use the Site.
Advertising & retargeting, such as Google Ads and the Meta (Facebook/Instagram) Pixel, which set cookies and collect information about your activity to measure ad performance and show you Wilbur ads on other sites and platforms.
Visitor identification, such as Apollo, which sets cookies and shares your IP address and online identifiers with third parties to recognize individual visitors, track their browsing activity, and match it to business contact information, as described in “Website visitor identification” above.

These third parties may combine this information with data they hold from other sources, subject to their own privacy policies. You can opt out of personalized ads through Google Ad Settings, your Meta account settings, and the DAA opt-out tool, and you can control cookies through your browser settings. To opt out of visitor- identification tracking, email hello@wilbur.co or disable cookies as described above. Disabling cookies may affect how parts of the Site function.

6. Data Retention

We keep personal information for as long as needed to fulfill the purposes described here, to respond to you, provide services, and meet legal, accounting, or reporting requirements, and then delete or anonymize it.

7. Your Rights & Choices

Depending on where you live, you may have the right to access, correct, delete, or restrict the use of your personal information, or to opt out of certain processing. To make a request, email hello@wilbur.coand we’ll respond as required by applicable law.

8. Security

We use reasonable administrative and technical measures to protect your information. No method of transmission or storage is 100% secure, however, so we can’t guarantee absolute security.

9. Children’s Privacy

The Site is intended for businesses and adults. It is not directed to children under 16, and we do not knowingly collect information from them. If you believe a child has provided us information, please contact us and we’ll delete it.

10. Third-Party Links

The Site may link to or embed third-party services. We are not responsible for the privacy practices of those services; please review their own policies.

11. Changes to This Policy

We may update this Policy from time to time. Changes are effective when posted, with an updated effective date. Significant changes may be highlighted on the Site.