HOME SERVICESTREE SERVICE

Marketing for
tree pros.

Half your work is the 2 a.m. storm emergency and half is the planned removal homeowners put off for years. We help tree companies win both, and prove you're the licensed, insured crew worth trusting near the house.

REMOVAL · TRIMMING · STORM BUILT FOR THE TRADE
★ THE TREE SERVICE PROBLEM

The storm calls everyone at once.

When the wind hits, every homeowner with a downed limb is searching at the same time, and a wave of uninsured chainsaw crews shows up to undercut you. The companies that win own that emergency moment and keep the planned removals and trimming booked the rest of the year.

Storm-chasing, uninsured crews undercutting on price
Demand that spikes with the weather, then goes quiet
Hard to prove you're the safe, insured choice near a house
Emergency searches lost to whoever ranks first
★ HOW WE HELP TREE PROS

Win the storm, fill the calendar.

Paid media that captures the emergency call, creative that proves you're the safe choice, and tracking that ties it all back to booked jobs.

01
Win the emergency

Search and LSAs tuned to be first when a limb comes down, with call tracking so you know what each storm job cost.

02
Prove you're safe

Video of your crew, your rigging, and your insurance doing careful work, the reassurance homeowners want before you climb.

03
Book the planned work

Always-on offers for removals, trimming, and stump grinding that keep crews busy between the big weather events.

04
Tracked to booked jobs

Calls and forms matched back to your CRM, so spend follows the jobs that actually book, not just clicks.

★ ONE TEAM, EVERY CHANNEL

We meet homeowners everywhere.

Tree work swings between the storm emergency and the planned removal, so your media has to cover both. We plan and budget across every channel and shift weight to whatever the week demands, capturing the urgent call and staying top of mind in between.

↳ SAMPLE BUDGET MIX · PLANNED BY SERVICE AREA + SEASON
30%
24%
18%
12%
Search + LSAs30%

Win the storm-emergency call

Paid social24%

Prove you're the safe, insured crew

CTV / YouTube18%

Stay top of mind for planned work

Billboards (OOH)12%

Service-area presence on the highways

Radio10%

Drive-time reach when weather hits

Yard signs6%

Proof in the neighborhoods you serve

↳ NOT STUCK ON ONE CHANNEL. WE PLAN AND BUY THE WHOLE MIX IN-HOUSE, THEN SHIFT BUDGET TO WHATEVER BOOKS JOBS.

★ YOU’LL SEE EVERY DOLLAR

Tracked to booked jobs.

Every client gets Wilbur Attribution, a live portal that ties spend to booked jobs and real revenue, pulled straight from your CRM. No vanity metrics.

Wilbur Attribution
SAMPLE REPORTvs. previous year ▾Jan 1 – Jun 7, 2026
Total Spend
$312,400
pacing on plan
Revenue (Won)
$1,938,300
↑ 497 completed jobs
Pipeline
$565,500
↑ 145 open jobs
ROAS
6.2×
↑ vs 4.1× last year
Total Leads
2,115
↑ 18.4%
Cost Per Lead
$148
↓ 24% blended
Close Rate
23.5%
↑ 2.3 pts
Avg Job Value
$3,900
steady
Revenue vs Spend
TOTAL REVENUE COMPARED TO MARKETING SPEND
REVENUE SPEND
Leads by Source
FIRST-TOUCH ORIGINS
Paid social 42%
CTV / YouTube 24%
Paid search 18%
OOH 10%
Referral 6%
↳ SAMPLE VIEW · LIVE PORTAL SYNCS WITH HOUSECALL PRO & SERVICETITAN
★ DON’T TAKE OUR WORD FOR IT

Trade owners on the work.

The team at Wilbur have been great! We've used multiple marketing agencies for our business but none of them have ever given us as much data or paid as much attention to the details. They are not a "set it and forget it" kind of team. They keep working to make things better, and it's working!

Jeremy Ellis · New Heights Roofing

Ian and the team do a fantastic job, the videos they create are rare to find elsewhere. They've helped bring in new leads with different strategies and content. They'll even help you become a better model during the shoot, taking the time and multiple takes to make sure it's right. Would recommend to anyone trying to grow.

Benjamin Carey · Warmstead
★ COMMON QUESTIONS

Good questions.

How do you capture storm-emergency demand?

We run Search and Local Services Ads tuned to high-intent emergency searches and can weight budget up the moment severe weather hits, with call tracking so you see exactly what each storm job costs.

How do we beat the cheap, uninsured crews?

By making your safety and insurance impossible to miss. Video and photos of your real crew, rigging, and process turn 'who's cheapest' into 'who do I trust near my house,' which is a question you win.

Can you keep us busy between storms?

Yes. We build always-on campaigns around planned removals, trimming, and stump grinding so the calendar stays full when the weather's calm.

How do we know it's working?

Every call and form is tracked and matched back to your CRM, so we report on booked jobs and revenue by channel and service area, not vanity metrics.

★ KEEP EXPLORING

Ready for the
next storm?

Tell us your service area and your season. We'll show you how to win the emergency call and keep the planned removals and trimming booked all year.

BOOK A CALL →