HOME SERVICESDECKING

Marketing for
deck builders.

A deck is a dream project homeowners save for and obsess over, and they buy with their eyes. We help deck builders show off the craft, win high-ticket bids on quality instead of price, and stay booked through the build season.

COMPOSITE · WOOD · CUSTOM BUILT FOR THE TRADE
★ THE DECKING PROBLEM

They buy with their eyes.

A new deck is a big, emotional, visual purchase. Homeowners spend months on Pinterest and Houzz before they ever call, and they pick the builder whose work makes them imagine their own backyard. If your craftsmanship isn't visible, you're competing on price alone.

A high-ticket project homeowners deliberate on for months
Bidding on price because your craft isn't visible
A short build season you can't afford to waste
Quote requests that never get tracked or followed up
★ HOW WE HELP DECK BUILDERS

Make them picture their backyard.

Visual creative that sells the dream, paid media that owns the build season, and tracking that ties every quote back to booked jobs.

01
Sell the dream

Photo and video of your finished decks, the materials, the railings, the evening on the deck, so homeowners picture their own and pick you.

02
Own the build season

Google and Meta weighted to spring and summer and bought by zip, so you're in front of homeowners while they're planning.

03
Win on craft, not price

A portfolio that makes quality obvious, so the conversation is about the right builder, not the cheapest bid.

04
Tracked to booked jobs

Every call and quote form matched back to your CRM, so you know which zips and channels fill the calendar.

★ ONE TEAM, EVERY CHANNEL

We meet homeowners everywhere.

A deck is a planned, visual purchase, so your work has to be in front of homeowners while they dream and plan. We budget across every channel, leaning into visual-first platforms and weighting it all to your build season.

↳ SAMPLE BUDGET MIX · PLANNED BY SERVICE AREA + SEASON
30%
24%
18%
12%
Paid social30%

Sell the dream with finished builds

Search + LSAs24%

Capture 'deck builder near me'

CTV / YouTube18%

Show the craft across your zips

Billboards (OOH)12%

Be the name on the drive home

Yard signs10%

Every finished deck sells the next

Radio6%

Local voice during drive time

↳ NOT STUCK ON ONE CHANNEL. WE PLAN AND BUY THE WHOLE MIX IN-HOUSE, THEN SHIFT BUDGET TO WHATEVER BOOKS JOBS.

★ YOU’LL SEE EVERY DOLLAR

Tracked to booked jobs.

Every client gets Wilbur Attribution, a live portal that ties spend to booked jobs and real revenue, pulled straight from your CRM. No vanity metrics.

Wilbur Attribution
SAMPLE REPORTvs. previous year ▾Jan 1 – Jun 7, 2026
Total Spend
$312,400
pacing on plan
Revenue (Won)
$1,938,300
↑ 497 completed jobs
Pipeline
$565,500
↑ 145 open jobs
ROAS
6.2×
↑ vs 4.1× last year
Total Leads
2,115
↑ 18.4%
Cost Per Lead
$148
↓ 24% blended
Close Rate
23.5%
↑ 2.3 pts
Avg Job Value
$3,900
steady
Revenue vs Spend
TOTAL REVENUE COMPARED TO MARKETING SPEND
REVENUE SPEND
Leads by Source
FIRST-TOUCH ORIGINS
Paid social 42%
CTV / YouTube 24%
Paid search 18%
OOH 10%
Referral 6%
↳ SAMPLE VIEW · LIVE PORTAL SYNCS WITH HOUSECALL PRO & SERVICETITAN
★ DON’T TAKE OUR WORD FOR IT

Trade owners on the work.

Today we booked our largest commercial job to date, directly from the new marketing efforts. I talked to several agencies and they all basically seemed like they'd just take my money and "hope" for an ROI. These guys showed value from the initial call and just paid for themselves for the entire year with one job. I'm only wishing I'd done it six months ago.

Hoyt Crouch · Texian Fence

The team at Wilbur have been great! We've used multiple marketing agencies for our business but none of them have ever given us as much data or paid as much attention to the details. They are not a "set it and forget it" kind of team. They keep working to make things better, and it's working!

Jeremy Ellis · New Heights Roofing
★ COMMON QUESTIONS

Good questions.

How important is photo and video for decking?

It's everything. Decking is bought with the eyes, so a strong library of finished-project photos and video is the single biggest lever. It's what makes a homeowner picture their own backyard and choose you over a cheaper bid.

How do we stop competing on price?

By making craftsmanship impossible to miss. When your finish work, materials, and design range are front and center, the conversation shifts from 'who's cheapest' to 'who builds the deck I want,' which is a question you win.

How do you handle the short build season?

We weight paid media to spring and summer when homeowners are planning, and keep a lighter always-on presence so you're capturing early planners and booking the next season before it starts.

How do we know it's working?

Every call and quote request is tracked and matched back to your CRM, so we report on booked jobs and revenue by channel and service area, not just clicks.

★ KEEP EXPLORING

Ready to fill
the season?

Tell us your service area and your build season. We'll show you how to put your craftsmanship front and center and win high-ticket bids on quality, not price.

BOOK A CALL →