HOME SERVICESROOFING

Marketing for
roofers.

Storm chasers flood the market the second the wind dies down. We help established roofers build a brand homeowners trust before the hail hits, and a pipeline that doesn't dry up when it's calm.

STORM + STEADY DEMAND BUILT FOR THE TRADE
A New Heights Roofing pro laying shingles on the job
★ THE WORK

See it in the wild.

Welcome Home, our scripted spot for New Heights Roofing. A narrative built around the calm a finished roof brings, the kind of trust homeowners remember when the storm hits.

WELCOME HOME · NEW HEIGHTS ROOFING · :30
ON AIR
CH 14
●REC 00:00:30:00
WELCOME HOME · NEW HEIGHTS ROOFING · :30
WILBUR-TV · W14
★ THE ROOFING PROBLEM

Everyone shows up after the storm.

When weather hits, the market floods with door-knockers and out-of-town crews. The roofers who win are the ones homeowners already recognize and trust. That recognition gets built in the quiet months, not the week the shingles blow off.

Storm-chasers undercutting on price and trust
Lead volume that spikes and crashes with the weather
Hard to stand out from every other truck in the neighborhood
Leads that aren't tracked, so you can't tell what's working
★ HOW WE HELP ROOFERS

Be the name they already know.

Video that builds trust, paid media that owns your service area, and tracking that ties it all back to booked jobs.

01
Brand that travels

A film and a still library that make you the recognizable name, on the trucks, the yard signs, and the feed.

02
Own your service area

Google and Meta bought by zip, weighted up when weather drives demand and steady the rest of the year.

03
Always-on, not just storm season

Maintenance, inspections, and financing offers that keep the phone ringing between the big weather events.

04
Tracked to booked jobs

Calls and forms matched back to your CRM, so you know which spots and which zips are paying for themselves.

★ ONE TEAM, EVERY CHANNEL

We meet homeowners everywhere.

Roofing isn't won on one channel. We plan and budget across the whole service area, weighted to your season, so you're the name homeowners see before, during, and after they need a roof.

↳ SAMPLE BUDGET MIX · PLANNED BY SERVICE AREA + SEASON
28%
24%
20%
14%
Paid social28%

Build trust before the storm hits

Search + LSAs24%

Capture homeowners actively looking

CTV / YouTube20%

Own the screen across your zips

Billboards (OOH)14%

Be the name on the drive home

Yard signs8%

Every finished roof sells the next

Radio6%

Local voice during drive time

↳ NOT STUCK ON ONE CHANNEL. WE PLAN AND BUY THE WHOLE MIX IN-HOUSE, THEN SHIFT BUDGET TO WHATEVER BOOKS JOBS.

★ YOU’LL SEE EVERY DOLLAR

Tracked to booked jobs.

Every client gets Wilbur Attribution, a live portal that ties spend to booked jobs and real revenue, pulled straight from your CRM. No vanity metrics.

Wilbur Attribution
SAMPLE REPORTvs. previous year ▾Jan 1 – Jun 7, 2026
Total Spend
$312,400
pacing on plan
Revenue (Won)
$1,938,300
↑ 497 completed jobs
Pipeline
$565,500
↑ 145 open jobs
ROAS
6.2×
↑ vs 4.1× last year
Total Leads
2,115
↑ 18.4%
Cost Per Lead
$148
↓ 24% blended
Close Rate
23.5%
↑ 2.3 pts
Avg Job Value
$3,900
steady
Revenue vs Spend
TOTAL REVENUE COMPARED TO MARKETING SPEND
REVENUE SPEND
Leads by Source
FIRST-TOUCH ORIGINS
Paid social 42%
CTV / YouTube 24%
Paid search 18%
OOH 10%
Referral 6%
↳ SAMPLE VIEW · LIVE PORTAL SYNCS WITH HOUSECALL PRO & SERVICETITAN
★ DON’T TAKE OUR WORD FOR IT

Roofers and trades on the work.

The team at Wilbur have been great! We've used multiple marketing agencies for our business but none of them have ever given us as much data or paid as much attention to the details. They are not a "set it and forget it" kind of team. They keep working to make things better, and it's working!

Jeremy Ellis · New Heights Roofing

Today we booked our largest commercial job to date, directly from the new marketing efforts. I talked to several agencies and they all basically seemed like they'd just take my money and "hope" for an ROI. These guys showed value from the initial call and just paid for themselves for the entire year with one job. I'm only wishing I'd done it six months ago.

Hoyt Crouch · Texian Fence
★ ON SET WITH THE CREW
On set with the New Heights crew
Shooting a roofing crew on the job
Behind the scenes of the New Heights shoot
★ COMMON QUESTIONS

Good questions.

Do you only work with roofers?

No, but we work with a lot of trades and we know roofing's rhythm well, the storm spikes, the financing offers, and the trust gap against storm-chasers. See our New Heights Roofing work for an example.

How do you handle storm season demand?

We weight paid media up when weather drives demand and keep an always-on base running the rest of the year, so you capture the spike without going dark when it's calm.

What kind of video works for roofing?

Doc-style footage of your crews on real roofs builds more trust than any stock shot. We shoot it, then cut it for ads, the site, and social.

How do we know it's working?

Every call and form is tracked and matched back to your CRM, so we report on booked jobs and revenue by channel and service area.

★ KEEP EXPLORING

Ready to own
your market?

Tell us your service area and your season. We'll show you how to be the roofer homeowners already trust before the next storm rolls through.

BOOK A CALL →