HOME SERVICESELECTRICAL

Marketing for
electricians.

Electrical work is all trust, nobody lets a stranger touch their panel. We help electrical contractors win the service call and ride the boom in panel upgrades, EV chargers, and whole-home generators homeowners are finally ready to buy.

SERVICE · PANELS · EV · GENERATORS BUILT FOR THE TRADE
★ THE ELECTRICAL PROBLEM

Nobody lets a stranger touch the panel.

Electrical is one of the highest-trust trades in the home, and there's a wave of new demand, EV chargers, panel upgrades, backup generators, that homeowners are researching right now. The contractors who win are the ones who look established and safe before the homeowner ever calls.

Hard to earn trust for work homeowners can't see or judge
Missing the boom in EV chargers, panels, and generators
Service calls lost to whoever shows up first online
Leads that aren't tracked back to real booked jobs
★ HOW WE HELP ELECTRICIANS

Look established. Win the trust.

Creative that proves you're the safe, licensed choice, paid media that owns the high-growth jobs, and tracking that ties every lead back to booked work.

01
Earn the trust

Video of your licensed team doing clean, code-right work, the reassurance homeowners want before they let you near the panel.

02
Own the growth jobs

Search and social built around EV chargers, panel upgrades, and generators, the high-ticket work demand is surging for right now.

03
Win the service call

LSAs and Search tuned to capture everyday repair and service demand the moment someone searches.

04
Tracked to booked jobs

Calls and forms matched back to your CRM, so spend follows the jobs that book, not the clicks that don't.

★ ONE TEAM, EVERY CHANNEL

We meet homeowners everywhere.

Electrical work is bought on trust and timing, so your media has to build credibility and catch demand. We plan and budget across every channel, owning the high-intent search while keeping you visible and established across your service area.

↳ SAMPLE BUDGET MIX · PLANNED BY SERVICE AREA + SEASON
28%
24%
18%
12%
Search + LSAs28%

Win service and project searches

Paid social24%

Prove you're licensed and safe

CTV / YouTube18%

Build credibility across your zips

Billboards (OOH)12%

Service-area presence on the highways

Radio10%

Drive-time reach in your market

Yard signs8%

Proof in the neighborhoods you serve

↳ NOT STUCK ON ONE CHANNEL. WE PLAN AND BUY THE WHOLE MIX IN-HOUSE, THEN SHIFT BUDGET TO WHATEVER BOOKS JOBS.

★ YOU’LL SEE EVERY DOLLAR

Tracked to booked jobs.

Every client gets Wilbur Attribution, a live portal that ties spend to booked jobs and real revenue, pulled straight from your CRM. No vanity metrics.

Wilbur Attribution
SAMPLE REPORTvs. previous year ▾Jan 1 – Jun 7, 2026
Total Spend
$312,400
pacing on plan
Revenue (Won)
$1,938,300
↑ 497 completed jobs
Pipeline
$565,500
↑ 145 open jobs
ROAS
6.2×
↑ vs 4.1× last year
Total Leads
2,115
↑ 18.4%
Cost Per Lead
$148
↓ 24% blended
Close Rate
23.5%
↑ 2.3 pts
Avg Job Value
$3,900
steady
Revenue vs Spend
TOTAL REVENUE COMPARED TO MARKETING SPEND
REVENUE SPEND
Leads by Source
FIRST-TOUCH ORIGINS
Paid social 42%
CTV / YouTube 24%
Paid search 18%
OOH 10%
Referral 6%
↳ SAMPLE VIEW · LIVE PORTAL SYNCS WITH HOUSECALL PRO & SERVICETITAN
★ DON’T TAKE OUR WORD FOR IT

Home-services owners on the work.

Ian and the team do a fantastic job, the videos they create are rare to find elsewhere. They've helped bring in new leads with different strategies and content. They'll even help you become a better model during the shoot, taking the time and multiple takes to make sure it's right. Would recommend to anyone trying to grow.

Benjamin Carey · Warmstead

Before hiring Wilbur, our marketing plan involved a lot of guessing and wasted money. Ian and his team immediately made recommendations about what to start doing and what to stop completely, and our call volume rapidly increased, all while heading into our slower season. They've done excellent work: on-site video shoots, product design for our trade shows, and a new website. Now they're helping us completely rebrand. Had we found Wilbur sooner, we'd be so much further ahead.

Ande Grantham · Owner, Warmstead (formerly WNC Chimney Solutions)
★ COMMON QUESTIONS

Good questions.

How do you build trust for work people can't judge?

By making your team and your standards visible. Video and photos of your licensed crew doing clean, code-right work turn an invisible service into something a homeowner can see and believe before they call.

Can you help us win more EV charger and generator work?

That's a big opportunity right now. We build Search and social campaigns around the high-ticket jobs, EV chargers, panel upgrades, and whole-home generators, that homeowners are actively researching.

What about everyday service calls?

We run Search and Local Services Ads tuned to capture repair and service demand the moment someone searches, with call tracking so you see what each booked job costs.

How do we know it's working?

Every call and form is tracked and matched back to your CRM, so we report on booked jobs and revenue by channel and job type, not just clicks.

★ KEEP EXPLORING

Ready to win
the trust?

Tell us your service area and the jobs you want more of. We'll show you how to look established, earn the trust, and own the high-growth work homeowners are buying right now.

BOOK A CALL →